Bike World News | NEW SOCK BRAND THIRTY 48 STEPS OUT

Friday, February 14, 2014

 

NEW SOCK BRAND THIRTY 48 STEPS OUT

 

Recognizing a need for performance socks based on science and design, Thirty 48 engineered compression, running, and cycling socks that utilize the latest innovations in tech-wear to help improve athletic performance.

Cy-Series_details

“The existing sock manufacturers were not making socks that lived up to our standards,” said Emily Fu, CEO of Thirty 48. “We felt we could deliver socks that elevated an athlete’s experience to the next level by taking advantage of cutting edge fabric blends to keep feet dry and sizing each sock for the right and left foot specifically for the perfect fit.”

The running and cycling socks are just the beginning. Thirty 48 has also come out with compression sleeves and compression socks that can be used for any activity or sport. Also on the horizon are socks specific for other activities including yoga and snowboarding.

There are 30.48cm in 1ft. which is how the company arrived at its name. Truly obsessed over the numbers that are behind all the research and development, Thirty 48 even pokes fun at itself with the realization that they’ve become the industry’s ‘sock geeks.’ It’s also a source of pride for Thirty 48 that their customers can be assured that their feet are wrapped in cutting edge tech-wear that will propel them to the next level.

Ru Running Series socks:

  • Right & left foot specific for a better fit and blister prevention
  • CatalystAF ™ design which allows increased airflow
  • COOLMAX ® fabric to move moisture away from the feet, keeping them dry

Cy Cycling Series cycling socks:

  • Right & left foot specific for a better fit and blister prevention
  • CatalystAF ™ design which allows increased airflow
  • Specialized fabric blend to wick moisture away from the feet, keeping them dry

Cp Compression Series sleeves:

  • Increases blood flow, allowing more oxygen to reach calf muscles
  • Improves performance by altering muscle force, muscle power, and muscle contraction efficiency
  • Prevents injuries such as shin splints, and soothes aching muscles post-workout
  • 15-20mm compression for workouts, and 20-30mm compression for recovery

Launching in Winter 2014, the Thirty 48 brand is expected to be available in a growing number of retails stores throughout the US, Amazon.com, and online at www.Thirty48.com